Designer Ulyana Sergeenko and her son at the presentation of her Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Designer Ulyana Sergeenko, center, at the presentation of her Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Designer Ulyana Sergeenko at the presentation of her Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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The presentation of Ulyana Sergeenko's Spring/Summer 2012 collection at the Flacon exhibition center's Loft Hall.

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The presentation of Ulyana Sergeenko's Spring/Summer 2012 collection at the Flacon exhibition center's Loft Hall.

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The presentation of Ulyana Sergeenko's Spring/Summer 2012 collection at the Flacon exhibition center's Loft Hall.

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The presentation of Ulyana Sergeenko's Spring/Summer 2012 collection at the Flacon exhibition center's Loft Hall.

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Podium boutiques co-owner Polina Kitsenko, left, and publisher Veronika Belotserkovskaya at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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From right, foreground: Forward Media Group board chairman Polina Deripaska and HELLO! editor in chief Svetlana Bondarchuk at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Forward Media Group board chairman Polina Deripaska at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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From left: publisher Veronika Belotserkovskaya, TV host Ksenia Sobchak and Interview Russia editor in chief Alyona Doletskaya at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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From left: Podium boutiques co-owner Polina Kitsenko, publisher Veronika Belotserkovskaya and TV host Ksenia Sobchak at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Artist Alexander Yudin and businessman Mark Garber at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Anastasia Romantsova, creative director, designer and owner of her own brand A`la Russe, and businessman Mark Garber, right, at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Actress Svetlana Metkina at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Stylist Vlad Lisovets and Spa Palestra director general Yevgeniya Linovich at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Designer Olga Thompson and her husband, Charles, at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Stylist Alexander Rogov at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Podium boutiques co-owner Polina Kitsenko at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Podium boutiques co-owner Polina Litsenko and stylist Frol Burimsky at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Leviev Russia director general Stella Aminova at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Journalist Irina Chaikovskaya, left, and Victoria's Vintage boutique owner Vika Shamis at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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Publisher Veronika Belotserkovskaya at the presentation of Ulyana Sergeenko's Spring/Summer 2012 collection, at the Flacon exhibition center's Loft Hall.

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The presentation of Ulyana Sergeenko's Spring/Summer 2012 collection at the Flacon exhibition center's Loft Hall.

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The presentation of Ulyana Sergeenko's Spring/Summer 2012 collection at the Flacon exhibition center's Loft Hall.

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The presentation of Ulyana Sergeenko's Spring/Summer 2012 collection at the Flacon exhibition center's Loft Hall.

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