Black Cherry Orchard Festival Executive Director Edit Kusnirovich and writer Oleg Vorontsov, center left to right, at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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TV host Tatyana Gevorkyan and stylist Vlad Lisovets at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Founder of the Dymov company and the Respublica bookstore chain Vadim Dymov with wife Yevgenia at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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Co-founder of the Cinema and Art Development Foundation Valeria Rodnyanskaya and Head Bosco di Ciliegi Company Mikhail Kusnirovich's wife Yekaterina Moiseyeva, right, at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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Chief editor of the Forbes Russia magazine Nikolai Uskov at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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Fabrika band member Irina Toneva at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Singer Sati Kazanova at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Chief editor of InStyle Jurate Gurauskaite at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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Writer and journalist Irina Chaikovskaya at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Actors Pavel Tabakov and Maria Fomina at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Head Bosco di Ciliegi Company Mikhail Kusnirovich's wife Yekaterina Moiseyeva and GUM Chief Exectutive Teimuraz Guguberidze at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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Actress Anna Snatkina at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Actress Anna Snatkina at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Bosco di Ciliegi Development Director Konstantin Andrikopopulos and author Oleg Vorontsov at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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British designer Sir Paul Smith and singer Sati Kazanova at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Actress Ksenia Alfyorova at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Actors Yegor Beroyev and Ksenia Alfyorova at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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Actress Ingeborga Dapkunaite at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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Actress Ingeborga Dapkunaite at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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Sabre fencer and Olympic champion Sofya Velikaya and British designer Sir Paul Smith and at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Sabre fencer and Olympic champion Sofya Velikaya and British designer Sir Paul Smith at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Sabre fencer and Olympic champion Sofya Velikaya and British designer Sir Paul Smith at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, left, at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, left, at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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Olympic champions in sabre fencing, Sofya Velikaya and Alexei Yakimenko, and British designer Sir Paul Smith, center, at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith and actress Ksenia Alfyorova at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, center, and Mikhail Kusnirovich, President of Bosco di Ciliegi, at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith and Les Editions Jalou Editorial Director Evelina Khromchenko at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, left, and Bosco di Ciliegi Development Director Konstantin Andrikopoulos at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, center, and artist Daniil Fyodorov at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, left, and Bosco di Ciliegi Development Director Konstantin Andrikopoulos at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, left, and fashion stylist Vlad Lisovets at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, left, and producer and showman Andrei Fomin at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith and actress Ingrid Olerinskaya at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith and actress Ingrid Olerinskaya, center, at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, center, and Yury Aksyuta, Channel One Director of Musical Broadcasting, at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, center, and UmaTurman brand members, Vlad Kristovsky, left, and Sergei Kristovsky at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, right, and Bosco di Ciliegi President Mikhail Kusnirovich at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, right, and Bosco di Ciliegi President Mikhail Kusnirovich at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, right, and Bosco di Ciliegi President Mikhail Kusnirovich at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, left, and Bosco di Ciliegi President Mikhail Kusnirovich at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, right, and Bosco di Ciliegi President Mikhail Kusnirovich at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith, right, and Bosco di Ciliegi President Mikhail Kusnirovich at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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British designer Sir Paul Smith at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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English designer Sir Paul Smith at the 10th anniversary celebrations of the opening of the first Paul Smith store at Moscow's Main Department Store (GUM).

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British designer Sir Paul Smith at the 10th anniversary of the opening of the first Paul Smith store at GUM in Moscow.

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