Circus animal trainer Edgard Zapashny gives out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store,03.07.2013#2213979
Circus animal trainer Edgard Zapashny and figure skater Irina Slutskaya give out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store,03.07.2013#2213978
Figure skater Irina Slutskaya gives out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store,03.07.2013#2213977
Circus animal trainer Edgard Zapashny and figure skater Irina Slutskaya give out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store,03.07.2013#2213976
Mikhail Kusnirovich, Chairman of the GUM Strategic Development Committee, and participants of a news conference by the store's partnerts gives out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store. Right: Edith Kusnirovich, Executive Director of the Bosco di Ciliegi open arts festival.03.07.2013#2213974
Swatch Group Board Chairman Nik Hayek, left, and participants of a news conference by the store's partners gives out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213973
Interview Russia Editor-in-Chief Alyona Doletskaya gives out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store. Right: GUM Managing Director Teimuraz Guguberidze.03.07.2013#2213972
GUM Managing Director Teimuraz Guguberidze gives out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213971
GUM Managing Director Teimuraz Guguberidze gives out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213970
Swatch Group Board Chairman Nik Hayek gives out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store,03.07.2013#2213968
Aeffe President Massimo Ferretti and Interview Russia Editor-in-Chief Alyona Doletskaya give out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213965
Partners of GUM prepare to give out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store. From left:Dior Russia chief Douglas Mandel, fashion historian and TV host Alexander Vasiliev, Louis Vuitton Eastern Europe General Manager Eduard Fore, Aeffe President Massimo Ferretti, Interview Russia Editor-in-Chief Alyona Doletskaya and Swatch Group Board Chairman Nick Hayek.03.07.2013#2213964
Interview Russia Editor-in-Chief Alyona Doletskaya and Mikhail Kusnirovich, Chairman of the GUM Strategic Development Committee, prepare to give out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store,03.07.2013#2213963
Interview Russia Editor-in-Chief Alyona Doletskaya, Swatch Group Board Chairman Nik Hayek and Mikhail Kusnirovich, Chairman of the GUM Strategic Development Committee, center, prepare to give out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213962
Mikhail Kusnirovich, Chairman of the GUM Strategic Development Committee, right, and Swatch Group Board Chairman Nick Hayek prepare to give out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213961
A woman eats ice cream at the ice cream festival dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213718
A young woman at the ice cream festival dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213717
Visitors at the ice cream festival during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213716
A woman gets free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213715
Visitors take free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213714
The ice cream festival dedicated to the 120th anniversary of the GUM department store.03.07.2013#2213713