From left: four-time Olympic champion Alexander Popov, Svetlana Zhurova, deputy chairman of the State Duma of the Federal Assembly of Russia, and Akhmed Bilalov, head of the commission on improving the activities of the Russian Olympic Committee, Michael Payne, international sports marketing specialist, Steven Rausch, US national team athletic performance supervisor, and Lars Haue-Pedersen, managing director of TSE, the world's largest sports consulting company, at the press conference in RIA Novosti: "Studying the Experience of Leading International Experts in Sports Marketing and Consulting to Improve the System of the Highest Sports Achievements in Russia."