![Ice cream festival at Moscow's GUM department store](https://img.sputnikimages.com/images/vol1%2Fmedia%2Foriginal%2Fold%2F221%2F39%2F2213964_hires_0%3A0%3A0%3A0_1400x1000_80_10_1_RWthdGVyaW5hIENoZXNub2tvdmEgIzIyMTM5NjQ%3D_116%3A95_sputnik-2213964-preview_9b729c48f3a499e56b3ccb699ce3c435.jpg)
![Ice cream festival at Moscow's GUM department store](https://img.sputnikimages.com/images/vol1%2Fmedia%2Foriginal%2Fold%2F221%2F39%2F2213964_hires_0%3A0%3A0%3A0_1400x1000_80_10_1_RWthdGVyaW5hIENoZXNub2tvdmEgIzIyMTM5NjQ%3D_116%3A95_sputnik-2213964-preview_9b729c48f3a499e56b3ccb699ce3c435.jpg)
Partners of GUM prepare to give out free ice cream during the first campaign dedicated to the 120th anniversary of the GUM department store. From left:Dior Russia chief Douglas Mandel, fashion historian and TV host Alexander Vasiliev, Louis Vuitton Eastern Europe General Manager Eduard Fore, Aeffe President Massimo Ferretti, Interview Russia Editor-in-Chief Alyona Doletskaya and Swatch Group Board Chairman Nick Hayek.
- Categories: Economy, Business & Finance, Arts, Culture & Entertainment
- Location: Moscow, Russia
- Event date: 03.07.2013
- Date published: 03.07.2013
- Author: Ekaterina Chesnokova
- Credit: Sputnik
- Source: Sputnik
- Original: Digital
- Media: JPEG, 4896x3264px, 5.8Mb